‘Well, when I get it (the blues, or as she describes it ‘the mean reds’) the only thing that does any good is to jump in a cab and go to Tiffany’s. Calms me down right away. The quietness and the proud look of it; nothing very bad could happen to you there.’

In this iconic film, Tiffany’s luxury jewellers provides Audrey Hepburn’s character with an escape from her busy lifestyle and a shelter from all the bad in the cut throat world of New York. I have the same special connection with a quintessentially English store, Picadilly’s ‘Fortnum and Mason’s’. Although I have never lived in London, I have always maintained that when I do (as I hope that I will move there to commence my career) and I am in the midst of one of those days when all goes wrong, my immediate pick-me-up will be to jump on the tube and go to Fortnum’s. The sheer splendour of the lavish decorations and the attention to detail in the displays is a wonder. In a modern world of mass marketing, a traditional experience and innovative displays can be hard to find. However the pride and effort that goes into the displays of this luxurious store is evident and never fails to put a smile on my face. Take this alternative take on a preserve cupboard for instance- so quaint, so beautiful, so English. (Plus the honey is made by the store’s own rooftop bees!) The other photograph shows the beautiful window display perfectly reflecting the grandeur and pride of the outside buildings of London.

House of Jam
A true reflection of all that is English

For three centuries Fortnum’s has been committed to bringing the world’s best food to Piccadilly. The food hall is a marvel of gourmet delights and is overwhelming to the senses. From the plush red carpet of the upper confectionary hall, down the sparkling spiral stairs to be faced with a feast for the senses, this experience is unique. Add helpful smiles of employees, the bustle of shoppers happily tasting their favourite goods, the aromas of freshly made products, the delicate turquoise packaging reminiscent of that of Tiffany’s, the store screams out luxury and ‘Englishness’!  How could you not be content in this magical world of temptation?!

Post note, a visit must also involve a stop at the café for afternoon tea or hot chocolate served in Fortnum and Mason’s stunning crockery, topped off with a teeny tiny ice cream cone on the side!

Take a closer look at what Fortnum and Mason has to offer… http://www.fortnumandmason.com/c-347-fortnums-heritage-fortnum-and-mason.aspx

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