There’s always Coca Cola…

Mexico… Mayan ruins, culture, cuisine… and Coca Cola! This is not exactly the tag line you would expect for this Latin-American country… yet it is very fitting. When in Mexico we ventured inland to the Mayan ruins of Chichen Itza. On route we passed villages (or rather roadside settlements) that our driver informed us were predominately Mayan, preserving indigenous traditions of ancient Mexico. However, alongside shops selling artisanal goods, there was the inevitable Coca Cola stand. ‘Old school’ the puestos (stalls) may have been, but their presence was significant. I did not pass one settlement lacking the iconic logo plastered across a building, truck or any available surface. It is fascinating that one product can be so unique and dominant throughout the whole world. It crosses language barriers and cultural boundaries, finding its way to the most remote of places. It was bizarre to see the fusion of this Western brand into communities otherwise struggling to survive daily life. I once watched a documentary (I can’t for the life of me remember what it was called, please enlighten me if anyone has seen it!) that focused on the transportation of Coca Cola to a North African country, told through the eyes of a young local boy. The image that sticks in my mind is that of a Coca Cola truck arriving and all of the children from the village running up behind it to catch a glimpse of the delivery from the West. The children had nothing- tatty clothes, no shoes, probably not even clean water… yet there’s always Coca Cola…

Hanging out with Coca Cola

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